Sell directly to our ecosystem of over 6000 buyers
We connect farmers and buyers
Founded & Built by the Children of Farmers
We Connect Farmers and Buyers
Our Ecosystem
Who we work with - Our Clientele
Farmers
We work with over 5,000 farmers, including smallholders and semi-commercial growers, giving them access to verified buyers, predictable income, and digital tools to grow their agri-business. With eFama, farmers no longer have to harvest on hope—they sell with certainty.
Buyers
From restaurants and retailers to households and NGOs—over 6,000 buyers rely on eFama to source fresh, affordable, and traceable produce directly from the farm. Whether you're buying for business, community, or home, we’ve made it easier to shop with purpose.
Logistic Partners
Our logistics partners help us close the gap between farm and fork. By joining eFama’s trusted network, transporters get consistent jobs, better route planning, and the chance to move food that matters—across towns, provinces, and beyond.
Our Founders
Faces behind the eFama App
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Shadrack Kubyane [CEO]
Raised by two generations of farmers, Shadrack Kubyane combines deep agricultural roots with global business insight. A former Deloitte consultant with over 20 certifications in cloud computing, blockchain, Scrum, supply chain digitisation, data engineering, and cybersecurity—he’s passionate about building scalable solutions that unlock growth for Africa’s farmers.
Pretty Kubyane [Tech Lead]
Pretty Kubyane grew up watching her family build businesses from the ground up, sparking her passion for systems and impact. As a certified Solutions Architect with over 20 certifications—including cloud computing, blockchain, Scrum, FinOps, supply chain digitisation, data engineering, and cybersecurity—she now leads eFama’s tech, operations, and innovation roadmap.
Our credentials and certifications
Our media features
We've been making headlines
